Rolex’s history and its founder Hans Wilsdorf closely linked to the name. Born in 1881 in a city in Bavaria, he was young to get involved in international business. For the start of the business of cultured pearls, 19-year-old home La Chaux-de-Fonds, as a specialized manufacturer for export of watches and clocks agents.
In 1905, he founded his own company called “Morley and David Wells Company” (Wilsdorf and Davis), is a company responsible for sales of watches, but he also developed a self-made watches.
At 8:00 on July 2nd, 1908, Rolex officially registered trademark. The first Rolex technology because of its superb quality and immediate attention. Rolex watches a small correction in 1914 by the Kew Observatory of the A-level certificate, which is the United Kingdom has never been this well-known Hong Kong Observatory issued the highest rating. Its accuracy has been recognized that this is a worldwide event, so watch in Europe and the United States suddenly worth double. Since then, the quality of Rolex which represents a precise.
After the First World War moved back to Rolex in Geneva, under the impetus of its founder, Rolex continued innovation, creativity, and improve themselves. It has two research directions: waterproof and automatic.
In 1926, the first waterproof, dustproof form has finally come out, this is the famous “Oyster” watch. The economic crisis hit in 1929 in Switzerland, but no one affected by Rolex. It was invented during this period an automatic-winding mechanism, creating a rage was the “Perpetual” watch.
This automatic watch has a pendulum Tuo, the watch has never been used before, it brought to the watch industry, a revolution, it is the pioneer of all the automatic watch. In 1945, Rolex has produced a watch with a date, and the 26 languages that can use the date and week of the watch.
Rolex Andre Heiniger flourish in today’s world renowned altar watch, which Andre J. Heiniger inseparable from the inspiration and enthusiasm. Heinig was born in La Chaux-de-Fonds in 1921, Hans Wilsdorf the first time I saw him to the full trust in him and sincere respect.
They both love and human contact, the pursuit of perfection. In 1948 Wilsdorf Rolex invited to join the work of Heinig. He worked for six years in Buenos Aires, responsible for developing South American market. Returned to Geneva in 1955, was promoted to the Rolex board member since 1964, replaced Wilsdorf as Rolex Company.
He faithfully inherit the founder of Rolex, and constantly improve the quality and technological innovation, in order to bring a new breath of business: international. The first step in this decision is to corporate headquarters moved to the suburbs from the city center of a beautiful new building. Then, Heinig began his expedition, traveled to every corner of the world, opening up new markets. He has incredible predictive power, decided to set up branches in major cities on all continents, which at the time was a pioneering work.
Heinig in office has set up a Rolex Award for entrepreneurial spirit, this award presented once every three years to reward those in the application of science, invention, exploration and research, scientific discovery and environmental protection in those who have made outstanding contributions.
Rolex now by Patrick Heiniger as general manager, Patrick Heiniger in the Rolex “family” grew up, love the tradition of the company, he served as the company’s lawyers years Rolex and subsequently was appointed business manager, general manager and other staff.
Rolex World Headquarters from 60 years to begin planning the expansion project, completed in 1995, which is more than 80 years to create, innovate and progress the symbol of a leader with its emphasis on the entrepreneurial spirit that matches the logo.
Rolex common goal of all employees to work hard, Rolex is continuing to carry forward its tradition, Geneva and around the world continue to serve as representatives of high-quality watches.
