In the history of Graham, it has made great contribution to the watch world and created a large quantity of excellent watches. At this time, it released three classical collection: Chronofighter, Swordfish and Silverstone, which retains the strong English style. I am glad that we can enjoy them here.
Last year, Graham exhibited its new works at a resteraunt nearby the Badischer Bahnhof, which is far away from the noisy Baselworld exhibition as if a peaceful place. When you enter into, the typical England style bar feeling will spray into your face: beer, the guys talking about the football and racing car, which is rightly two fields deeply involved by Graham, through the six-nation tournament sponsor, Mercedes GP Team (a Thousands Duo Bulang team) and the Isle of Man TT race.
Eric Loth – one leader of Graham
At the Graham bar entrance, there is a small area left to the Arnold & Son. This is another brand successfully operated by the “British Masters“. Eric Loth and other partners revived the England watch by a series of historic names together with other partners accompanying in 1997: Graham, Arnold & Son, Tompion, Quare and Mudge and so on. Among them, the main time-watch of the Graham and complex form of travel known for Arnold & Son’s most active. Last year, “the British Masters,” the umbrella no longer exist, but the two parted ways for brands still share an investor La Joux-Perret.
“(During this period of time) ‘the British Masters’ concept created some problems. In some magazines, and often confuses the Graham in the name of ‘British Masters’and Arnold & Son confusion,” Eric Loth said in the Baselworld exhibition. “We have paid attention to this market problem, especially when we started cooperation with Formula One racing, it is difficult to distinguish the two brands. Therefore, the Baselworld last year, we decided from the market point of view, the separate and distinct. In the past I do not Stop sub-decorated corners, in the end benefit of no one. ”
Graham Toubillograph watch
Manipulation also breaks the conventional British people!
After solving the unclear image family problems with its sister brand, Graham brought three series: Chronofighter, Swordfish and Silverstone. In addition, the brands with the La Joux-Perret movement of factories and the number of partners to bring together the unique complexity of rare watches, such as Tourbillograph.
New Tourbillon is installed in the All Black Silverstone case, is the shiny masterpiece for Baselworld 2011. It has amazing potential: the formation of a large number of technical characteristics of production from the complex, is an exciting timepieces,” Loth President commented. “In addition to this tourbillon, we each have a series of works to improve each one, on the surface, color, shell to the material – we never stopped before the line.
Mr. Loth announced Graham’s “British style” – not the traditional strict, old colonial-style, but the courage to break the convention, freedom of thought, like Rolling Stone or Vivienne Westwood designer. “I love the movement is the charm, will play an important role in this color, but also a sense of enthusiasm,” the founder said. “The British have their own interpretation of the luxury concept of the way, here is full of breakthroughs, new inventions seem unreasonable at first, but over time will change and even become a paradigm, this is Graham.”
Mr. Loth continued, “the brand’s ‘British style’ comes from the tradition. Watchmakers George Graham is a genius-level inventor: he invented the system, institutions, escapement and tools to do the first time (rather than device ). We strive to make our ‘British taste’ the next level. Our cooperation with Brown GP (GP in its acquisition of a Mercedes before) also from this, it is a British team. the car is British thing. We have also developed cooperation with the British designer, such as Ozwald Boateng. We work from the traditional British flavor, heritage and inspiration, even though we produce in Switzerland. ”
New Graham Swordfish Booster watches
Good taste and the New England States
You might ask, Graham’s gorgeous style, how to work with the growing preference for simple and relatively conservative in the classic style of the integration of the Chinese market. “Every brand has its own blood, you can not Tipper consumer demand for a temporary change their DNA. I went to the Basel Watch and Jewellery Fair One Pavilion seen all of those brands, like: they’re all in the last century, sixty era. some even in 1979, my first exhibition in Basel when the exhibition works! Graham is not the case. our future, the next step and enthusiasm. “Loth said Mr. “When all of the brands are doing the same thing, consumers will soon be tired, and soon they will want something different, more avant-garde design and work. If you do not lose your soul, even if you lack a little temporary commercial, you give yourself the opportunity to create a long-term, because people would see our sincere. these opportunists will be recorded in the file works. The Chinese are very competitive people, and they are very hard to make money, they are very smart buyers who, through networks such as Worldtempus, with ten times faster than the speed of ordinary people to learn. time is on our side. ”
Time is also by the side of Mr. Loth. “53 years old, I have been very clear about their position and direction. I have removed Graham, president of the picture, I need to give yourself more time and give the company’s new blood. Because 15 years later, I have come to the end of life, and now I does not intend to display their unless we discuss the basic tactics. DNA is clear, and series of works is clear. I have seen, but I do not need to have been involved. We have the Council is responsible for all strategic issues, I am a member One is one of the shareholders, but we are by the management to perform, they enjoy freedom. ”
Chief Operating Officer Ivan Dupraz
Ivan Dupraz becomes the Chief Operating Officer. “I come from the business world, I know this brand. One day in the Council, William Asprey from La Joux-Perret’s and Frederic Wenger, and Eric Loth, let me be the Chief Operating Officer,” Dupraz said. “My strengths are organization, my role is to optimize the supply chain, market and ultimately increase sales. The brand’s success is based on a good team spirit.” Like any football team or the same as Formula One team.