This is a surprise! My father Alcide Baume gave me a diary, which was a note written by my grandpa when he was alive. You know, I just inherited the family business jointly set up by my grandpa and great-uncle Celestin. I was deeply touched by them. Not only because of the early small horologe outlet set up by my great-grandfather Louis Joseph, and later on gradually developed the present family business, now I serve as a master of this family business, and I will become the formal keeper of this never heard secret diary. This precious diary taken care by me recorded the legend of our family in these 80 years, and I am also the part of this story, including my birth, and the pass away of my grandfather after two years, all these content were recorded in this secret note. When thinking of this point, I will be very excited. How sacred the mission it is! I decided to throw myself into this sacred mission, and not betray the lifetime pursuit for perfectionism of Louis Victor, keeping the ancestors’ bold and precious value concept forever.

I have repeatedly outlined their ancestors dialogue and situations, I tell them the brand name has become a family of Swiss watchmaking industry and the world leader in one of our time in many competitions in the World Expo and continue to make outstanding achievements, like In 1883 the Royal Observatory at the time the race, our 10 years of continuous operation because the watch is correct, was awarded the most famous of all awards in a significant award: “the world’s most accurate watch.” Imagine if they know it all, will be proud of. Took the torch from the hands of the ancestors will never go out, from the youngest apprentice company, from the simplest to the most complex of the watch, we will continue to provide customers with the highest quality products. I promise to update this diary, writing about the glory of the memory of it.
Written in 1910, William Baume log.
A watchmaking family legend – Chapter 12
The train came to the door
Thank my father, making the diversion of the railway.
Continue reading this family diary, I realized that was my family and how the region’s development is closely related. My great-grandfather and grandfather had in the development of local business and welfare facilities play a key role. I was impressed, and her father in their own unique way to pay tribute.

As the father actively involved in the railway board, pull Saud connection between letters and Saignelégier railway changed the channel, and have a train station in Li Boya point. Imagine what this means, not only to facilitate our supply of raw materials and transport products, but also a great service to the local residents. In the end he was a private carriage ride key travel, whether, as the locals say made of gold, for which I do not know. But be sure, for the people used to call “Monopoly” people, this feat will undoubtedly add to the aura of his head.
Written in 1910, William Baume log.
A watchmaking family legend – Chapter 13
Inheritance rules and discipline.
Holidays, I returned from overseas, the family has reunited together. Happiness as if in paradise … …
I sometimes because there is no more in-depth understanding of the father and regret. Not only father, sister, Marguerite. Still only 1 year old sister, his father became a widower, took his sister sent to a boarding school, when the king Franz Josef is the patron of the school. A visit of the King, his sister had also hold in the lap. Imagine how proud his father was the ah!
I and my brother James were also sent to Alexandre St. Gallen Schmid Institute boarding learn a whole year. Where we learn two languages, and received standard education, to master a variety of manners. However, from the perspective of the entire family, we are far away from the house out of.


Flipping through his grandfather’s log, I can not help but imagine those family members gathered at the scene of the dream-like pleasure in Li Boya’s house, where the scene is still full of sweet and warm memories. Where is our vacation paradise. Memory of his father is very strict, make some of us fear him, but the fear of a mixture of a great respect. His integrity, honesty, full of sense of justice, often presided over all matters. He was even the most minute details of the legend is definitely not adhere to it, but true.
Every time we leave, he will check our luggage, and ensure that regulations are put everything neatly. The first time put all the best things to do, because if he was not satisfied, they will throw out all the stuff, let’s refresh. He said: “This is a guide to success in life must be, especially for people who want to become a watchmaker.”
City Council was the name of the father. He was very tough, but highly respected. He often invited the town’s industrial tycoons, celebrities and came home talking about what is happening locally and abroad. We put the parts sent to various suppliers. We are proud to belong to this region.
Written in 1910, William Baume log.
A watchmaking family legend – Chapter 14
Alexandre brother went to London, he joined Arthur uncle’s work. His twin brother James has done a dentist. I continue to stay in Li Boya, I have become a fan of the tabs.

I often ask myself: how I may become fans watch? Is not obsessed like some people watch is destined to join religious organizations, even in childhood in the curse, doomed at some point in life to achieve. I have that moment in 1900 when I was 15 years old. Brother Alexandre and I help my father prepare to Paris Expo that will display the watch. Complete mechanical achievement that demand absolute focus, meticulous, keep improving, I am fascinated, I am convinced this is where my mission, this will be my career, my life’s work! Coincidentally, I was a long 2-year-old brother Alexandre and me, and then just founded Frères Baume uncle’s great-grandfather and great-grandfather is generally older.
And I indulge in watchmaking technology and micro-mechanical process is different, Alexandre is showing all the relevant skills for the business sense and hobbies: social life, brand prestige and luxury fields. Célestin Baume from the dead took over the London career of his idol Uncle Arthur. In fact he has entered this field. London adventure when the train started, I have never seen him like that before so happy too. I was also recalled his words: “to give Ying Guoren look at our watch in the Li Boya production …”

Ultimately, only the twin brother James Alexandre deviate from the family watchmaking tradition, he integrated technical school in Zurich and Lyon College with honors after completing their studies, did a dentist.
Written in 1910, William Baume log.
A watchmaking family legend – Chapter 15
The best birthday.
I am 25 years old, has been in charge of the company and pull the Saud family seal Workshops.
Father’s particular brand of Swiss origin insist, for which I fully agree. I have expertise in the complexity of the menu section of Les Ponts-de-Martel production Workshop completing the apprenticeship. Although London’s position is so important, my father still felt in the Swiss industry should be the foundation of all. He always said: “It is because of our watches are in Switzerland, Arthur was able to easily sell them all over the world.”
Of course, emphasize this point there is absolutely risk offending his brother, Arthur, not only in 1881 joined the British nationality, and he has become a real Lord. 1910, confident that we have to pass me the full value of the company after his father retired. He had already 60 years old, had just suffered a serious horse riding accident, leaving the next leg.
In that year in the spring, Uncle Arthur appointed me to do Baume & Co’s manager in Switzerland, which is taken into account in drawing he had just completed the acquisition of Darryl seal, and the other is precisely our suppliers in Switzerland. I have been able to coordinate, unite our industry in Switzerland and the United Kingdom. Now we do need some regulation in London, so I stay in the UK, the other had to outsource some work to do to others. Of course, I would often travel to Li Boya, monitor our production complex menu section is still to follow the principle of ancestral watchmaking, this is our brand to shelter Liming basis.

It is said that 50% of the whole world watches are sealed in the pull Saud made. Since the beginning of this century, the rapid development of the Swiss watchmaking industry, of course, also benefited from the decline of French and British counterparts, the Swiss watch was now able to return to the exalted status.

Written in 1910, William Baume log.
A watchmaking family legend – Chapter 16
Tchereditchenko, also known as Mr. Mercier, a superior taste of the customers invited me to lunch, I brought my watch in Geneva.
Today I met the famous from Geneva’s Paul Tchereditchenko Mr. Haas. This year I have become a third generation descendant of the family watch industry’s first 2 years, this industry is about to enter the ancestral threshold of a century, and our products are completely produced in the Swiss Jura region, excellent quality, exquisite workmanship known. Of course, this is also due in large part since 1851, we set up offices in the UK initiative.
Since the name is difficult to read the gentleman who came to Geneva, on his endless praise. I heard that he operates a very good brand, but we often take part in some well-known show or game watch, his watch is usually the same stage with us, to compete against.
“You can call me Mercier, Paul Mercier”, this self-description is revealing a little out of the Slavic accent, he apparently was trying to repeat his name I move amused, “Mercier is my mother’s name, I intend to, and other government I joined the Swiss nationality after approval with it. “inadvertently reveals the grace and elegance I would envy: three-piece suit, colorful pocket towel, properly trimmed thin beard, smiling eyes.

He carefully inspected the suitcase I brought with each watch, those exquisite Jin Yinhuai watch, carved and decorated with Seiko guilloché Microhyla; those ultra-thin design watches, complicated menu section, as well as high precision timing watch, he could not help to send praise, “I am very pleased to cooperate with you, I want to set your entire family in my store sales.”
To celebrate the cooperation agreement, he then invited me to lunch. With the increase of his understanding, his name seems to have become less a mouthful … … what do we say? I now remember, came out last year may be the first luminous watch, suppression or George V’s coronation ceremony? I only know that since then, a new era has arrived.

Written in 1912, William Baume log.
A watchmaking family legend – Chapter 17
Meet with the notary public
Baume & Mercier brand officially registered! We were awarded the Geneva Seal, our cooperation projects getting larger and larger.
Four years ago his father died two years after the end of the war. The world has restored order. Swiss watch exports plummeted, people are talking about a crisis, the consequences of the Spanish flu, no matter where people go to the mouth that are the same words: “The impact is not as serious as imagined, so we should be much faster than others to recover … “in all commercial enterprises are looking for alliances, joint respective strengths, the joint discussion on cartel business everywhere. In 1918, I was living in Geneva. In the same year, Paul Mercier and I became partners, and make him more deeply, the more I appreciate him. Tomorrow is March 18, 1919, we registered the company’s notary appointment day, the company name is celebrities (Baume & Mercier), manufacturers, Geneva, No. 47601 number.
We both cooperation turns out to be perfectly complement each other: I have a watchmaking skills, and he has business acumen. We just put the old tradition and design, fashion and trend forecasting vision combined. Last year, we were awarded the most prestigious of the “Geneva Seal.”

I also remember my first meeting and Mercier, after lunch, and he and I talk about, because the work of the United Kingdom, France from Russia Yuandu those days. He speaks seven languages, even if I count Li Boya dialect than me five. He firmly believes that one day women will enter the watch industry, he believes that before long, everyone will wear a wrist watch. I watch him for ideas and values, highly regarded, and that is accurate and reliable.

Written in 1919, William Baume log.