Actively support the development of art and design world Rado Swiss watch, yesterday (2010/01/11) th 1914 Huashan Creative Park held a grand new Rado r5.5 watch, listed on the official press conference in Taiwan. This section of contemporary industrial design from the British master of the hands of Jasper Morrison’s new series of four around the watch as a circular body changes, the full performance of its representation of minimalist design. New series r5.5 chronograph design industry just received an Academy Award is known as known as the German iF product design award for Li Duojia support, so watch this series design background advertised even more deserved. In addition to listing a press conference outside the atmosphere of the radar design watch for this new series r5.5 strong continuity of consumers planned activities, on January 15, 2010 (e), 16 (VI) held at the Huashan two “RADO r5.5 × Jasper Morrison sharing minimalist aesthetic,” after the details of the text attached.

“RADO r5.5 × Jasper Morrison sharing minimalist aesthetic” invitation Demos Chiang, Ray Chen, Hong Yujun, including four national heavyweight designers Yimin discussion of minimalist design, and design preferences of friends who share the idea of super-simple design , but also to cultivate potential customers in this market. Field Jasper Morrison also held the first exhibition in Taiwan, including Rado r5.5, watch boxes, chairs, watchs, trash cans, lamps, kitchen utensils, nearly 20 works. Online Seminar Registration adopted, participants have the opportunity to live in Jasper Morrison’s works drawn “Everything but the walls” and the master key ring design Rado.

r5.5 is the origin in the case named four sides, at right angles to make modifications to the axis of each corner draw a radius (radius) 5.5mm round, showing a round watch with four sides Fang shell models, so whichever is the family name. The chronograph series r5.5 received the 2010 iF design competition in Germany’s leisure and lifestyle design award category, the watch in the high-tech ceramic radar R & D and design innovation is a great affirmation. r5.5 watch is arguably the most prominent feature of the design with a round, not rectangular presentation, fully show the beauty of soft. Great attention to detail part of the Jasper Morrison, from the case, the calendar window, chronograph button surrounded by arc tailor performance. Collected from the wide to narrow strap modification of lines to show the retro styling. Mirror is flat sapphire crystal glass. The family watches the size of only a single size, suiwatch for wear both men and women, and the surface width of 37mm, reason is the master of that trend toward smaller from the surface of a large surface. Design Jasper Morrison has always stressed the “Super Normal (super simple)”, so the most worth mentioning is that the dial chronograph counter at the general place of three, however, remove the master 1 / 10 second timing plate, because he believed the time plate were few people used, to demonstrate their attention to commodities to meet the practical life, minus the frills, to convey the complex to simple, reduction to zero of the central idea.

As Rado r5.5 chronograph watch, the dial showed only a small second hand 60-second continuous plate, and chronograph 30-minute drive time. Three o’clock date window is still displayed. Add more of them outside a dial every five decimal digits of minutes. Regardless of sweep, or begin with a black chronograph dial with white or gold hollow pointer, scale, number and so on. Eight watch, only a chronograph is a deep blue dial with silver plate and silver chronograph hour, minute pointer and scale, the most special is chronograph pointer and continuous small seconds for the bright orange, so that the whole dial only the effect appears to have the finishing touch.

Rado watch the new series launched Rado r5.5 sweep seconds watch, and two, a total of eight models. r5.5 still Rado watches high-tech ceramic materials, in black ceramic for the spindle, only two of eight black shiny ceramic. Three of which sweep style design of the dial presents a concise and tidy, when the Roman numerals mark the 2,4,6,8,10 and the corresponding number of minutes, three o’clock with the date window, black dial only to 11 scale figures show. Another scale that is only 12 times, is another more simple and powerful design.

Blue Lan guests invited to the event wearing r5.5 handsome appearance, full of character design and unique watch Blue Lan distinctive minimalist fashion sense has always been more match, with each prescription with a round to fully reveal the extraordinary design beauty. Blue Lan said he learned a more chilled their machinery, so little contact with the soft tone to balance the design, add color to life. Jasper Morrison who called for today’s most influential industrial designers Lan Cheng-lung, but no stranger, but also appreciate the minimalist aesthetic of its implementation, in fact, he thought life in the “design” can be seen everywhere. Take actor, actress every movement and expression through the design of the detailed performance, given the vitality of the role of the rich, and then in the moment with their own integrated, the watch is also true, from a fitting naturally become a part of their lives. He hoped that one day could be like, like Jasper Morrison, to design a section of the watch as r5.5, such a simple design, but has a fascinating arc lines of magic, makes a memorable.